Welcome to Your Words Matter, a place for people who believe that B2B marketing is made by humans, for humans. The right words connect us. They bring brilliant ideas to the people that can use them. It’s why I write this newsletter: to help B2B marketers cut back the messy under…
B2B marketers, think like a creative organisation
Laura Summerhayes
‘Be careful whose advice you buy, but be patient with those who supply it. Advice is a form of nostalgia. Dispensing it is a way of fishing the past fr…
Laura Summerhayes
A side project saved my skin when I lost my job. The world is pretty volatile at the best of times. Right now? Pheeeewwweee. If you’re feeling the pres…
Laura Summerhayes
Or, how not to do customer interactions
Laura Summerhayes
Care; sickness. Hope; despair. Community; division. Kindness; anger. Unity; isolation. Tenderness; brutality. Comfort; pain. Peace; violence. Optimism;…
Laura Summerhayes
56 days of learning, distilled for you
Laura Summerhayes
Picture the scene: you're in the middle of the Canadian Rockies, stood atop a mountain on a clear winter’s day. The sky, powder blue, is glowing. Snow …
Laura Summerhayes
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