Welcome to Your Words Matter, a place for people who believe that B2B marketing is made by humans, for humans. The right words connect us. They bring brilliant ideas to the people that can use them. It’s why I write this newsletter: to help B2B marketers cut back the messy…
Because magical possessions and enchanted rings aren’t just for Middle Earth
Hard work. Graft. Slogging away. How often in business and in life do we make a virtue of it? The more knackered we are, the greater our sense of pride…
Good morning on this brisk and breezy Friday. I hope this letter finds you well! Unscheduled programming today - it's the first week of August and I'm…
But every story is huge to someone
The art of f***ing up
How are you? I hope all is well and you're finding a way to enjoy what will hopefully be the last days of lockdown. It’s not only habit that brings me…
Something super practical for you today! When you invest in something, with time or money or both, you want to make sure you get the best return. So…
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Your Words Matter