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B2B marketing is for humans
Welcome to Your Words Matter, a place for people who believe that B2B marketing is made by humans, for humans. The right words connect us. They bring…
Jun 16, 2020
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Laura Summerhayes
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B2B marketing is for humans
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A lesson on integrity, derived from things
Because magical possessions and enchanted rings aren’t just for Middle Earth
Dec 31, 2021
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Laura Summerhayes
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A lesson on integrity, derived from things
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Hard work does not guarantee success
Hard work. Graft. Slogging away. How often in business and in life do we make a virtue of it? The more knackered we are, the greater our sense of pride…
Sep 30, 2021
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Laura Summerhayes
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Hard work does not guarantee success
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A lesson on newsletters that I HAD to share
Good morning on this brisk and breezy Friday. I hope this letter finds you well! Unscheduled programming today - it's the first week of August and I'm…
Aug 6, 2021
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Laura Summerhayes
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A lesson on newsletters that I HAD to share
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Not every story is huge
But every story is huge to someone
Jun 30, 2021
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Laura Summerhayes
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Not every story is huge
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How to be human
The art of f***ing up
Apr 30, 2021
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Laura Summerhayes
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How to be human
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The times they are a-changin’…
How are you? I hope all is well and you're finding a way to enjoy what will hopefully be the last days of lockdown. It’s not only habit that brings me…
Mar 5, 2021
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Laura Summerhayes
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The times they are a-changin’…
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How to give feedback to your copywriter
Something super practical for you today! When you invest in something, with time or money or both, you want to make sure you get the best return. So…
Feb 26, 2021
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Laura Summerhayes
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How to give feedback to your copywriter
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Your Words Matter
A weekly reminder that B2B is for humans.
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